eCommerce

We specialise in providing eCommerce websites using a variety of third party secure eCommerce applications.

Our systems allow you to update your products from anywhere in the world with an internet connection, collect orders from clients and receive payments through a number of methods including credit cards using Payment gateways such as Worldpay, Paypal etc.

See our eCommerce demo's at -

• oscom.wiredeyes.net - open-source PHP and mySQL based eCommerce application.
• comersus.wiredeyes.net - Commercial ASP based ecommerce application.
• cactushop.wiredeyes.net - Commercial ASP based ecommerce application

Our chosen ecommerce applications all provide highly customisable, feature packed, tried and tested functionality and provide an extremely cost effective way to enter the world of electronic commerce.

Below are some of the Key Success Factors for any online business.

In order to gain credibility an eCommerce business has to provide an effective, competent and acceptable customer service through the Internet using a combination of the following factors:

Rapid response time- If the website is not fast, the transient potential shopper will simply click on to another. These “fickle” visitors to a website will only allow around five to eight seconds: if the site has not captured their attention in that time-frame, they will move elsewhere.

Response quality – The website must be legible, with appropriate graphics and meaningful, relevant information supplied. Generally speaking, website visitors are not interested in the company’s history and size: they are much more concerned about what the company can offer them.

Navigability – It is important to create a website which caters for every conceivable customer interest and question. Headings and category-titles should be straightforward and meaningful, not obscure and ambiguous.

Site effectiveness and functionality – The website has to be intuitive and easy to use, the content written in a language which will be meaningful even to the first time browser (ie the potential customer).

Download times – Again, these need to be rapid, given that many Internet shoppers regard themselves (rightly or otherwise) as cash-rich and time-poor.

Security and Trust – One of the biggest barriers to the willingness of potential Internet customers to finalise a transaction is their fear that information they provide about themselves (such as credit card details) can be “stolen” or used as the basis for fraud.

Fulfillment – Customers must believe that if they order goods and services, the items in questions will arrive, and will do so within acceptable time limits (which will generally be much faster than the time limits normally associated with conventional mail order). Equally, customers need to be convinced that if there is a subsequent need for service recovery, then speedy and efficient responses can be secured either to rectify the matter or to enable unsatisfactory goods to be returned without penalty.

Up-to-date – Just as window displays need to be constantly refreshed, so do website require frequent repackaging and redesign.

Availability – The website has to be reachable 24 hours a day, seven days a week.